King Of the Mexican Singing Cowboys
April 3rd, 2009
One of the best kept secrets in cowboy culture these days, or maybe not so much a secret anymore, is Vicente Fernandez. Cowboys and Indians magazine profiled Mr. Fernandez for their April issue and called him the “king of the Mexican signing cowboys”. Also known as “the world’s greatest ranchera singer”, Fernandez practices what he preaches, owning a horse ranch in Guadalajara, Mexico of over 400 horses.
With more than 20 feature films and nearly 80 albums to his credit, and 50 million CDs sold, El Rey, as he’s called, proved he de-serves the title when his 2007 release, Para Siempre [For Always], became the best-selling Latin record in the U.S. market in its first six months on the charts. On it, the rags-to-riches Fernández performs signature songs of longing and hard luck, love and jealousy, and the lure of the open road.
His album covers portray a six-gun-toting Mexican cowboy of the Old West merged with a Latin pop star of the 21st century, but Fernández is more than just a colorful stage presence. Comparisons to Elvis and Sinatra are inevitable both for the mania and devotion of Fernández fans and for the energy and sincerity of emotion that power his live performances and recordings. Regularly playing to packed crowds, he can sell out weeklong engagements in Los Angeles in a heartbeat. Make it to any of those U.S. concerts and you’ll see cowboys tossing hats (and cowgirls throwing unmentionables onstage), clamoring for one more song.
While the press might call Mr. Fernandez “the Sinatra of Mexico”, he’s just doing what he loves best: passing on the love of cowboy culture.
